Branded QR codes, without the design headache
Generic black-and-white QR codes scream "I was made in two seconds". Adding your logo turns a functional square into a piece of brand communication. QR Studio does it for free — upload your logo, pick the size, download a print-ready file. Five clicks, zero expertise required.
How to Add a Logo to Your QR Code
QR Studio automates the tricky parts — error correction, logo positioning, background padding — so you get a scannable branded code without understanding a single technical detail.
Choose your QR type and enter your data
Pick URL, Wi-Fi, vCard, or whichever type fits your use case. Fill in the content fields on the left.
Upload your logo
In the Logo / Image Overlay section, click or drag any PNG, JPG, SVG, or WebP (max 2 MB). PNG with a transparent background gives the cleanest result.
Let error correction auto-bump to H
QR Studio automatically switches error correction to H (30%) when you upload a logo. This means up to 30% of the code can be obscured and it will still scan. No manual work required.
Adjust the logo size
The default is 22% of the QR width — a good balance of visibility and scanning safety. Slide up to 40% for a bolder look, or down to 10% for a subtler mark.
Scan test the preview
Before downloading, open your phone's camera and scan the on-screen preview. If it reads correctly on your phone, it will read correctly on your customer's phone. This one check saves you from reprinting 500 flyers.
Where a Logo QR Code Earns Its Keep
Anywhere your brand needs to be recognizable at a glance, a logo QR code outperforms a generic black square.
Business cards
Your logo in the centre tells the scanner this is official and on-brand — not some random generator.
Product packaging
Turns a scan-to-register code into a piece of brand communication on the package itself.
Marketing materials
Posters, flyers, brochures — the logo keeps the QR consistent with the rest of your campaign design.
Restaurant menus
Menu QR with your restaurant logo in the middle looks 10× more professional than a plain black square.
Retail & storefronts
Shop window QR code with your logo is instantly recognisable as belonging to your store.
Event signage
Conference booth QR with your logo helps visitors identify you across a crowded trade floor.
Why QR Codes Can Hold a Logo in the First Place
QR codes are built with error correction — a redundancy system that lets them scan even when partially damaged, dirty, or obscured. The standard defines four levels: L (7%), M (15%), Q (25%), and H (30%). At level H, up to 30% of the QR code's data can be covered and the code will still decode correctly.
That's the magic trick. When you overlay a logo in the centre, you're obscuring roughly 20–25% of the data area. With error correction at H, the remaining modules contain enough redundant information to reconstruct what's hidden. The code still scans, and your brand gets the middle spot.
QR Studio handles this automatically — upload a logo and error correction jumps to H without you needing to know the theory. You get a branded, scannable QR in under a minute.
Frequently Asked Questions
Yes, at error correction level H (30%). QR Studio auto-selects this the moment you upload a logo. As long as the logo covers less than ~30% of the code area, it will scan reliably on every modern phone.
PNG with a transparent background is ideal — your logo blends cleanly against the QR code's background. SVG also works well for simple vector logos. JPG and WebP are supported too but give slightly less clean results than transparent PNG.
QR Studio lets you slide from 10% to 40% of the QR width. The default is 22%, which is the industry-standard sweet spot — big enough to be recognizable, small enough to guarantee scannability.
The white pad behind your logo creates a visual separation between the brand mark and the QR modules. This dramatically helps phone cameras focus on the code structure rather than mixing the logo pixels into the QR. You can toggle it off if your logo already has a solid background, but we recommend leaving it on.
For any printed application — business cards, packaging, signage — download SVG or EPS. These are vector formats that scale to any print size without losing sharpness. PNG is fine for digital use but blurs when printed large.
Create a branded QR in under a minute
Free forever, no sign-up, no watermark. Auto-optimized for reliable scanning.
⚡ Open QR Generator