One scan, straight to the review box
Most happy customers never leave a review because finding the right page takes too long. A QR code on the counter, the receipt or the table takes them to your Google review form in one scan, while they are still in the room and still pleased.
Get Your Google Review Link First
The QR code only opens a link, so start with the right one. Google gives every verified business a short review link that opens the review form directly, so nobody has to search for you and scroll.
- Sign in with the Google account that manages your Business Profile.
- Search for your business name on Google, or open your profile in Google Maps. Your management panel appears.
- Choose "Ask for reviews" (on some screens it says "Get more reviews") and copy the link it shows.
If you cannot see that option, the account you are using is not an owner or manager of the profile, or the profile is not verified yet. Sort that out first, because a code pointing at the wrong page is worse than no code.
Google shows a plain QR code next to that link as well. It works. Make your own here when you want it in your brand colours, with your logo in the middle, in a shape, or as an SVG or EPS file your printer can scale to a window sticker without it going blurry.
How to Make a Google Review QR Code
Copy your Google review link
From your Business Profile, choose Ask for reviews and copy the short link it gives you.
Paste it into the generator above
The type is already set to Link. Paste the review link and the preview appears as you type.
Add your colours or logo
Match your shop. Keep the code dark on a light background so every phone reads it.
Download for print
SVG or EPS for signs, stickers and table cards, PNG for screens and email. Then test it on a printed proof.
Where a Review Code Actually Gets Scanned
Receipts and invoices
The customer is holding it at the exact moment the service ends. Print it small in a corner with one line of text.
Table tents
Restaurants and cafes get the most out of a card on the table, read while people wait for the bill.
Counter and till
A small stand by the card reader catches people during the ten seconds they are waiting anyway.
Packaging inserts
For online orders, a thank-you card in the box reaches the customer when the product arrives, not when they paid.
Service visits
Plumbers, cleaners and installers leave a card or a sticker behind. The review comes while the job is fresh.
Business cards
A code on the back of the card turns a finished job into a review without a follow-up email.
What Google Allows, and What Gets Reviews Removed
Asking for reviews is fine. Google encourages it. Two things are not, and both can get reviews taken down or the profile flagged:
- Paying for reviews. No discount, free item or prize draw in exchange for a review. "Scan to review and get 10% off" is exactly what Google's rules forbid.
- Only asking the happy ones. Sending satisfied customers to Google and unhappy ones to a private form is called review gating, and Google does not allow it. Put the same code in front of everyone.
Keep the wording plain: "Enjoyed your visit? Scan to leave us a Google review." That is enough.
Make It Scan First Time
A review code gets one attempt. If the phone does not react in a second or two, the moment is gone. Print it at least 2cm across for anything held in the hand and bigger for a sign across a room. Keep the code dark on a light background: our colour test of 48 codes found contrast decides whether a code survives a blurry phone camera, not the colour itself. If you add your logo, keep it small; the logo size test shows where it starts to break the code. Then scan the printed proof with two different phones before you order the full run.
Frequently Asked Questions
Yes. QR Studio makes it for free with no account and no watermark, and the code itself costs nothing to use. You can print it as many times as you like.
No. It is a static code: the review link is written into the pattern itself, so it keeps working for as long as that link does. There is no subscription that can lapse and switch it off.
Yes. Google asks people to sign in before they can post a review. Most phone users are already signed in, so for them the scan opens the review box straight away.
You need to be signed in as an owner or manager of a verified Business Profile. If you manage the business but do not see the option, check which Google account you are using and whether the profile is verified.
Not with this code. Static codes do not count scans. Watch your review count in your Business Profile instead, which is the number that matters anyway.
No. Google's rules do not allow rewards in exchange for reviews, and reviews gathered that way can be removed. Ask everyone the same way and leave it there.
Keep reading
Related pages on QR Studio.
- QR codes for the rest of a restaurantMenus, Wi-Fi and table ordering.
- what a QR code does for a small businessThe same trick, used across the whole shop.
- put your logo in the review codeSo it looks like yours on the counter.
- QR codes on packagingWhere an online order meets the customer.